Buy-and-Build Strategy (Educational Portfolio Expansion)

Scaling Through Strategic Growth

Overview

By employing a buy-and-build acquisition strategy, we transformed a nascent Udemy profile into an extensive learning hub featuring 668 courses on business and technology. Over a 12-month period, we achieved exponential growth with 89,519 students, 771,473 enrolments, and reach across 193 countries, demonstrating the power of strategic acquisitions in education technology.

Objectives

Our goal was to establish a scalable and impactful learning portfolio that would address the growing global demand for accessible, high-quality business and technology education. We aimed to identify high-potential course topics, create an engaging and interactive learning experience, and build a diverse portfolio that could attract and retain students from around the world.

Our Approach

To realize these objectives, we adopted a multi-faceted strategy:

Course Portfolio Expansion: Identified and acquired courses in high-demand topics, building a library of 668 offerings tailored to diverse learner needs.
Interactive Learning Design: Developed courses with engaging content, including video tutorials, quizzes, and hands-on projects to enhance comprehension and application.

Results and Impact

Our buy-and-build strategy resulted in remarkable outcomes:

Exponential Growth: Scaled from inception to 89,519 students and 771,473 enrolments within a year.
International Reach: Expanded into 193 countries, creating a truly global learning community.