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The Future of Web3: Insights from Web3 Demo Day at Google HQ

Writer: Petar DimovPetar Dimov

Petar Dimov in a suit smiling, set against dark Web3 Demo Day poster backdrop. Text: Petar Dimov, Euphoria Tech Group, Google Cloud, 28.01.2025. Web3 Demo Day at Google HQ - London

The Web3 revolution is well underway, and last month, I had the incredible opportunity to witness its power firsthand at the Web3 Demo Day in London. Hosted at Google HQ, this event was an electrifying showcase of groundbreaking ideas, disruptive technologies, and industry-shaping innovations. With a Dragon’s Den-style format, six pioneering startups pitched their visions to an esteemed panel of investors, industry leaders, and visionaries.


For EuphoriaTech Group and EuphoriaTech Ventures, Web3 is one of the verticals we are exploring. The event provided invaluable insights into the evolving landscape of decentralized technologies and the immense opportunities they present. Here’s a deep dive into what transpired at one of the most prestigious Web3 gatherings of the year.


A Night of Innovation and Inspiration - Web3 Demo Day


The atmosphere at Google HQ was electric as founders, investors, and tech enthusiasts gathered to witness the next wave of disruptive Web3 ventures. The event was made possible by the generous support of Google Cloud, Systango, Dice Recordings/Dice Productions Entertainment Ltd, and Blockchain Bogle.


The heart of the evening was the live pitch competition, where six innovative Web3 startups presented their groundbreaking solutions. A distinguished panel of investors evaluated the pitches, each bringing a unique perspective on emerging technologies and business scalability:


Each of these judges provided critical insights into what it takes to build a successful Web3 venture, assessing factors such as innovation, scalability, market demand, and long-term vision.


A woman with a microphone (Lorae Knight) speaks to a group of six men on stage. Background features a large screen with buildings.

Meet the Startups That Took the Stage


Each startup showcased an innovative use case for Web3 technology, spanning industries from finance and gaming to sustainability and publishing. Here’s a closer look at the trailblazers that competed:


EarnDLT


A leader in data monetization, EarnDLT uses blockchain technology to create immutable “nutritional labels” for energy commodities, helping companies drive premium pricing, reduce carbon footprints, and differentiate products.


Degen Distillery


In partnership with BrewDog and Google, Degen Distillery is revolutionizing the $780B alcohol industry by integrating AI, blockchain, and TAP protocol to solve distribution challenges, with the ambitious goal of becoming the fastest-growing spirits business.


Jade City


With co-founders owning the world’s largest jade reserve, Jade City gamifies real-world asset (RWA) investments by leveraging DeFi and tokenization to democratize the jade value chain.


HEALERVERSE


Aiming to unify global complementary and alternative wellbeing, HEALERVERSE provides a SaaS platform for practitioners while offering a marketplace for seekers, corporations, and governments to access verified wellness experiences in a $6.3T+ market.


CANI Ecosystem


Bringing blockchain to the music industry, CANI empowers creators with a decentralized ecosystem featuring tools like CaniSafe, CaniStore, and CaniPlay, ensuring artists maintain ownership and control over their work.


Libraro


Transforming the $150B publishing industry, Libraro tackles the discoverability crisis by providing a platform that connects authors, publishers, and readers, ensuring promising manuscripts don’t go unnoticed.


Each of these startups demonstrated how Web3 is actively reshaping traditional industries, offering decentralization, transparency, and new monetization models.


Conference room with empty director chairs. Background screen shows London skyline and text: "Showcasing the next generation of unicorns." Web3 Demo Day

Key Takeaways and Trends in Web3


1. Web3 is Becoming More Tangible


While Web3 has long been a buzzword, the projects presented at the event showcased real-world applications of decentralized technology. From tokenized jade trading to AI-powered alcohol distribution, Web3 is no longer just a concept—it’s an active and growing ecosystem.


2. The Creator Economy is Thriving


Startups like CANI and Libraro emphasized the importance of empowering creators. By using blockchain to decentralize industries like music and publishing, these platforms are eliminating gatekeepers and giving creators more control over their work.


3. Sustainability and Web3 Can Coexist


With growing concerns around the carbon footprint of blockchain, EarnDLT’s innovative approach to tracking and reducing emissions through blockchain-based “nutritional labels” proved that sustainability can be a key driver of Web3 innovation.


4. Web3 is Solving Age-Old Industry Problems


From supply chain issues in the alcohol industry to manuscript discoverability in publishing, Web3 startups are tackling long-standing inefficiencies in traditional industries and offering solutions that create value for both businesses and consumers.


People in formal attire mingle at a tech-filled event. Holographic displays and blue-orange lighting create a futuristic atmosphere.

Networking and Future Collaborations


Beyond the exhilarating pitch competition, the event provided a fantastic opportunity to connect with industry leaders, founders, and investors. It was a pleasure catching up with Christina Di Nolfo, Kiran Ravi Kumar, and many other brilliant minds who are shaping the future of Web3. The discussions sparked ideas for potential collaborations and investment opportunities, reinforcing how interconnected and dynamic the Web3 ecosystem truly is.


Petar Dimov and Christina Di Nolfo

Special thanks to Lorae Knight for organizing yet another stellar event. Her dedication to curating impactful gatherings that bring together visionaries, disruptors, and investors is truly commendable.


Petar Dimov and Lorae Knight

Petar Dimov and Lorae Knight

Shoutout to Donald Wasterfall and the Google team for hosting at their HQ and making the event a resounding success!


Looking Ahead: The Future of Web3 & EuphoriaTech Ventures


At EuphoriaTech Group and EuphoriaTech Ventures, we are actively exploring opportunities in Web3. This event further solidified our belief that tokenization and blockchain will play a significant role in shaping the future of various industries.


The future is bright, and the Web3 revolution is just getting started. If you’re working on something groundbreaking in this space, let’s connect!



Final Thoughts


Web3 Demo Day at Google HQ was more than just an event—it was a testament to the power of innovation, community, and decentralized technology. From visionary pitches to insightful discussions, the evening provided a glimpse into the next billion-dollar companies that will define the Web3 era.


The energy, passion, and forward-thinking ideas presented that night have left a lasting impression, and I can’t wait to see how these startups evolve. If this event was any indication, 2025 is set to be a breakthrough year for Web3.


📍 The Web3 revolution is happening. Are you ready?


Futuristic cityscape with glowing neon skyscrapers and grid-like networks. The sky is orange with digital elements floating above.

 

Learn more about EuphoriaTech Group and how we’re empowering businesses for the future: EuphoriaTech Ventures, EuphoriaTech Advisory, EuphoriaTech Media.

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